Roku

Built, lead and mentor a team of designers for a new department that was created to up-level the on-device creative assets for advertising, which generated anywhere between $4MM—$11MM in revenue per month in 2021 

Responsible for managing team headcount, budget, and recruitment as well as presenting data-informed design strategy to VP-level 

Develop guidelines and create process for all new on-device ad products such as animated ads that we developed to increase positive user sentiment and viewer delight 

Work directly with the UX design team on refreshing existing ad products as well as developing new ad products such as a high-impact home screen ad unit that we learned through A/B tests increased CTR by ~12% 

Work daily with Sr. Program Manager to prioritize the workload and develop a more efficient process for the advertising design team to work across multi-functional areas of Roku such as, Sponsorships, Account Growth Marketing, Roku User Merchandising and The Roku Channel